Why A2A Marketing?
New technology in online marketing, shipping, and payments enables even very large companies to profitably market to very small groups of consumers, and even very small companies to profitably market to very large groups of consumers. This is a tremendous opportunity for companies of all sizes as it opens a world of potential customers, but also a threat as competition can come from anywhere when consumers do their shopping online.
Lines between businesses and consumers have blurred as consumers buy in bulk, trade, and even sell their own products and services. Businesses, meanwhile, source the same way consumers do: by searching online and picking the best deal. Because of this the traditional models of Business to Consumer (B2C) and Business to Business (B2B) Marketing are being replaced by what we call Anyone to Anyone (A2A) Marketing where geography, borders, and size matter less, and online marketing matters more.
Business success in today’s global environment requires expanding beyond your home market. Our online marketing expertise, development and management services, and import/export knowledge make us the perfect partner to help your business thrive.